Prisma is a photo-editing application that utilizes a neural network and artificial intelligence to transform the image into an artistic effect.
The app was created by Alexey Moiseenkov (Russian: Алексей Моисеенков), and it was launched in June 2016 as a free mobile app. A week after its launch, the app gained popularity and received over 7.5 million downloads and over 1 million active users as of July 2016. It initially debuted first on iOS on Apple App Store during the first week of June and it became the leading app at the App Store in Russia and other neighboring countries. On 19 July 2016, the developer launched a beta version of the app forAndroid and it closed few hours later by developers after receiving feedback from its users. It was later released publicly on 24 July 2016 on Google Play.
In July 2016, the developer announced that the video and virtual reality version of the app is currently under development.
The app was created by Alexey Moiseenkov who also founded the Prisma labs, based in Moscow. Moiseenkov previously worked at Mail.Ru and later resigned from his job to dedicate his time for the development of the app. He said that the development of the app took only one and a half months and the team did not do anything to promote the app.
Users can upload pictures and select a variety of filters to transform the picture into an artistic effect. At launch, the app offers twenty different filters, while additional filters are added on a daily basis. Moiseenkov stated that the app will offer forty filters by the end of July.
The image rendering takes place in Prisma labs's servers and it uses a neural network and artificial intelligence to add the artistic effect. The result is delivered back to the user's phone. Unlike other photo editing apps, Prisma renders the image by going through different layers and recreating the image rather than inserting a layer over the image.
One week after its initial debut on iOS App Store, the app was downloaded over 7.5 million times and received over 1 million active users. It also became the top listed app inRussia and its neighboring countries. In the end of July 2016, it was installed over 12.5 million devices with over 1.5 million active users worldwide. According to App Annie, it was listed in the top 10 apps on the App Store in 77 different countries.
On the first day of the Android version release, it received over 1.7 million downloads with 50 million pictures processed by the app.